Bosphorus Swissotel

BOSPHORUS SWISSOTEL

ISTANBUL, TURKEY

This International Hotel’s graphic program was designed in English, Turkish and Japanese. It addresses a convention center and exhibition hall, banquet facilities, restaurants, bars, terraces and cafés,
a health club, retail stores and a multilevel parking garage.

The signage mirrors the hotel finishes with marble and brass. While logos and menus convey each restaurants flavor, the guestroom directory and amenities match the corporate branding.

  • Photo depicting the visual identity

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